Nor was WHFB and yet that's what it turned into for a decent sized fraction of players. Not catering to it would be silly in the long run. And exactly like WHFB or T9A or any other game if you don't want to play in that way no-one is making you.
No-one can deny that if this balancing mechanic was in place from the beginning a lot of discontent would have been avoided, even if they had pushed the more laid back "casual" way of playing as what they thought was t most enjoyable.
Painted in 2014: As far as I can tell 143
Painted in 2015: 66
Painted in 2016: 12